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Lootah to unveil 114-unit lifestyle development in Dubai

DUBAI, November 28, 2021

Lootah Real Estate Development (LRED) is set to launch its new project Loci, a modernistic and dynamic living facility featuring 114 units, ranging from studios to one- and two-bedroom apartments, mainly targeted at the UAE’s young professionals and learners.
 
LRED is a pioneering real estate development arm of Lootah Holding and one of Dubai's leading property developers dealing in master-planned, mixed-use communities, and innovative lifestyle developments. 
 
Data released by property finder revealed that real estate value increased by 135.4% and the transactions increased by 85.36% in the third quarter of this year as compared to the same period last year. 
 
Surrounded by impeccable park views, chic amenities, and captivating modern design, Loci, derived from Latin meaning places or community, elicits its own character. 
 
At five stories, Loci demonstrate a lesson on innovative design built on an intimate scale. The project is based around three broader themes; Miami minimalist, New York Lofts & London Docks. 
 
Miami Minimalist theme sets a unique tone of vibrancy and elegance with its peculiar aesthetics and modern furniture. Carrying a combination of sophisticated and modern elements, it is inspired by nature; ocean, salt, sun, and sand. It is a high in demand and Insta-worthy design style that makes the most of every room.
 
New York Lofts is yet another matchless residential experience, hitting the aesthetic jackpot by emanating the epitome of Big Apple-style living.
 
Part rustic and pure chic style, every inch of the floorplan is carefully considered to allow an abundance of natural light to balance all the deeply defined midtown Manhattan characteristics.
 
London Docklands apartments reflect the historic beauty and intrigue of East London, reinterpreted for today’s urban professionals. The deep tones of graphite and blackened steel incorporated with playful pops of colors enhance each apartment’s dapper interior. 
 
Commenting on the launch, CEO Raja Alameddine said: "We realize that youth are the UAE’s greatest asset and the foundation of country’s future. With more and more youngsters entering the workforce, Dubai is becoming a popular place for young professionals and dynamic learners."
 
"Loci not only allows our target market to choose and customize their living space according to their needs and desires by offering them options to pick styles and layouts, but also offers them a user-friendly, modern & high-quality accommodation to relax, taking a breath of fresh air from the mundane, and breaking the mould of apartment living," he added.
 
Coinciding with country’s commitment to sustainable development, LOCI take the lead on sustainable living experience by offering eco-friendly, cleaner and smartly designed utilities to reduce heat transfers. 
 
Energy reflection materials, on-site water filtration facilities, smart ACs, solar-powered lighting and App-driven home maintenance system and other behind-the-scene systems enhance the environment within the residential units. 
 
The project will also feature gym facility with high end machines. Additionally, a space is designed for residents to practice yoga and meditation along with a rooftop pool. The interiors of the project are meticulously designed by JPA design, an award-winning multinational design company. 
 
Group CEO Arash Dara said: "At Lootah, we continue catering to all segments of the community. With changing times and needs, we want to offer exceptional accommodation experience to UAE’s thriving and young millennials and Gen Z."
 
"Loci has been designed keeping in consideration the need for a lifestyle experience that can meet the ambitions of youngsters, and at the same time, offer all the necessary amenities to lead an enjoyable, productive, and sustainable life," he added. 
 
The project is situated at a prime location in JVC, which is one of the most user-friendly and master communities pioneered by Dubai's leading real estate developers. 
 
It spans over an area of 3079 sq m with a total investment of about AED70 million. The developer is offering several payment plan options available for buyer’s convenience.



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