The Mohammed Bin Rashid School of Communication at the American University in Dubai (AUD) will start its academic events for the current Fall semester with a lecture entitled, “Public Diplomacy, a New Tool for Dubai'.

The lecture will be delivered today by Dr Ernest J Wilson III, Dean and Walther H Annenberg Chair in Communication, at the University of Southern California, the institution with which AUD is collaborating.

A delegation from The University of Southern California is also on a visit to AUD, which met yesterday with Dr Lance de Masi, AUD’s President.They discussed the academic collaboration between the two institutions which has resulted in the establishment of The MBR School of Communication at AUD.-TradeArabia News Service