More than 40 Bahraini businesswomen are showcasing their latest designs in abayas, kaftans and evening gowns at the “Heya (She) Exhibition 2012” in Doha, Qatar.

 

The entrepreneurs are showcasing their products at the event, which opened today and runs till September 29, through Tamkeen’s Enterprise Development Support Programme. 

 

The flagship programme is part of Tamkeen’s drive to deliver accessible business support services to private sector enterprises in order to support their productivity and growth.

 

The programme offers five schemes to provide high-level integrated solutions to the private sector in Bahrain in the areas of marketing, business development, and quality management, in addition to subsidizing purchase of machinery and equipment and enterprises participation in trade fairs and exhibitions. 

 

“Tarweej” programme is one of the five schemes offered by Tamkeen under the Enterprise Development Support Programme which provides Bahraini based enterprises the opportunity to grow their business, increase their visibility through participating in local and international trade fairs and exhibitions.

 

Heya expo is widely considered as one of the most attractive events of the year. The event will see more than 130 units showcase the latest designs and trends for abayas, kaftans and evening gowns from Qatari and international designers as well as provide the opportunity for visitors to purchase garments and other accessories.

 

Tamkeen will support up to 80% of the cost of space rental, design and installation of stands, as well as covering the full cost of airline tickets, hotel accommodation and shipping cost in this expo. To date, Tarweej scheme has enabled around 1,000business owners to participate in various trade shows and events.

  

“Tamkeen recognises the importance of supporting the private sector and enabling it to flourish. Facilitating access to regional and international shows is one way to support this objective,” said Tamkeen’s Private Sector Support senior manager Mohammed Bucheery. “The promotional opportunities that Tamkeen offers under “Tarweej” programme serve as an ideal platform for Bahraini business women to widen their customer base and learn about latest industry trends,” Bucheery said.   - TradeArabia News Service