Candidate's online presence key to jobs
Dubai, September 29, 2013
About 71 per cent of employers have been influenced by a candidate’s online presence, according to a survey.
The Bayt.com Personal Branding in the Middle East and North Africa poll has shown that managing one’s online presence and creating a powerful personal brand is more important than ever, with nine out of 10 respondents turning to the internet to search for people they’ve just met or are about to meet.
About 54 per cent of the poll’s respondents said they were aware of the concept of personal branding, with 81.9 per cent claiming to search for themselves on search engines like Google.
About 41.5 per cent of responding companies said they ‘always’ research new hires online before hiring, with a fifth maintaining they ‘sometimes’ do so.
“The large number of companies that research candidates makes it more essential than ever for a candidate to have a professional and appealing online presence on a leading professional careers platform with significant regional inroads in order to secure a job,” said Suhail Masri, VP of sales, Bayt.com.”
“In fact, even something as simple as a photograph could influence decision-makers, with 79.6 per cent respondents of the belief that their online photo affects how they are perceived.”
About 68.9 per cent respondents felt that current social networks allow them to convey their key strengths at a professional level, while 74.6 per cent are concerned that sharing information online poses a threat to their privacy.
Despite this, a majority (92 per cent) of respondents said that personal online branding increases their career opportunities, with the most important benefits being the ability to showcase their abilities and connect to their target audience.
About 97 per cent of respondents said they would like to showcase their key skills and expertise in a more creative way.
“The time has never been more apt for people in the Mena region to start shaping and monitoring their online presence,” said Masri.
“Developing a strong online personal brand as the poll shows, is essential not only for job seekers, but also for ambitious professionals at all career levels and in all industries looking to move up the corporate ranks and connect with peers, employers and clients.”
“Our mission of empowerment combined with our knowledge of the importance of branding has resulted in the recently launched Bayt.com Specialties platform, which allows people to harness the power of the internet to create empowering sophisticated and customised online professional profile.” - TradeArabia News Service
More Education, HR & Training Stories
- Number of Omani working women soars
- Bayt.com launches Employer of Choice Awards
- Rota interview to screen youth conference applicants
- Experts discuss ways to build talented aviation workforce
- Top e-learning experts at Dubai summit
- Top education experts win GESS awards
- Bahrainis top GCC nationals seeking Saudi jobs
- Transguard launches graduate trainee programme
- Applications invited for Bahrain scholarship
- New technology training for educators
- Mubadala tie-up promotes healthy lifestyle
- GCC education sector short of 200,000 professionals
- Rosetta Stone buys language-learning firm
- Focus on special needs education
- NIIT signs deal with Com Group
- iPads replace textbooks in 75 Saudi schools
- 250 students tour aviation training facility in Abu Dhabi
- 40 Jordanian students showcase apps, games
- New Indian school opens in Dubai
- Sharp to showcase educational products at Gess2014
- Qatar science park offers training to tech entrepreneurs
- Bahrain Indian School opens new campus
- Labour reforms 'key to job creation'
- Petroleum services training centre opened in Dammam
- Silatech, Spark to partner on youth work
- Spencer Ogden opens Dubai office
- Indian School to inaugurate new campus in Riffa
- Bahrain private school shut down for safety lapses
- UAE Exchange recruits 126 Emiratis
- New-look buses for Bahrain schools