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EdTech firm Novakid tweaks logo, eyeing new markets

DUBAI, December 30, 2021

Novakid, a leading provider of online English-language education, has spruced up its corporate logo to mark its fifth anniversary and its position in Europe’s EdTech (Education Technology) sector. 
 
Since its launch in 2017, Novakid has become a multinational operation and a key player in the burgeoning market for online English-language courses.
 
CEO Max Azarov said: “Novakid is a place where children can learn English at ‘rocket speed’ while having fun, and where parents can track their progress. For this reason, we featured the ‘rocket’ symbol in our new corporate logo.”
 
Since the beginning of 2021, the total number of users on Novakid’s platform has risen by 700 per cent, and the platform now boasts more than 500,000 users from 45 countries in Europe, the Middle East and the Asia-Pacific region, Business Wire/AetosWire reported.
 
The need for a new logo was initially prompted by Novakid’s expansion into fresh markets, along with the cultural diversification of its content. “With simple but innovative visual symbols – like the rocket – that are easily recognised in all cultures, we hope to improve the quality of our communication with users,” Azarov added. “The logo was changed specifically with this aim in mind.”
 
The 'rocket' logo invites users to a multicultural playground in which children from all over the world can come together to play and learn. According to Azarov, the retooled logo’s style will set it apart from those of its competitors, while a new corporate slogan – 'The Right Place to Start' – reflects Novakid’s expertise in teaching English.
 
The international market for online English-as-a-second-language (ESL) courses is expected to reach $25 billion by 2030, according to tech consultancy firm J'son & Partners. San Francisco-based Owl Ventures, meanwhile, has put the total worth of today’s global EdTech sector at $6 trillion.
 
“In the rapidly growing – and increasingly competitive – world of EdTech, brand visibility is set to play a critical role,” Azarov said. “With this in mind, our rebranding efforts will remain a priority as we enter new markets and seek to consolidate customer loyalty.”-TradeArabia News Service



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