Coca-Cola launched its promotional campaign “Ramadan … Sharing, Togetherness and Acceptance”, in cooperation with “Insan” (Charity Committee for Orphans Care).

The company revealed that the new campaign will provide a unique opportunity to those who are fasting the month to contribute in Insan activities, simply by purchasing a Coca-Cola soft drink.

Coca-Cola will dedicate 10 per cent of Coca-Cola brand sales to Insan. The packs will carry Insan logo, and the proceeds of the campaign will be delivered to Insan by the end of the holy month.

“We have carefully designed this campaign to achieve Coca-Cola goals to contribute to the community, and especially to the benefit of orphans, who are the dearest category to us,” said Amer Ahmed, Coca-Cola communications and marketing manager.
 
“Insan will use proceeds of Coca-Cola campaign for the benefit of the orphans. The more sales Coca-Cola generates, the more proceeds the orphans will receive, which means that the fasting people will practically participate in providing care to the orphans,” said Saleh Al Yousef, general manager of Insan.-TradeArabia News Service