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Coffee Planet launches Single Origin range

Dubai, February 20, 2012

Dubai-based Coffee Planet, the Middle East’s leading coffee company, has launched a new exclusive limited edition range of Single Origin coffee at the  Gulfood exhibition.

The range targets home coffee fans across the region as well as high-end restaurants and hotels.

The Single Origin coffee range contains only Grade 1 beans, personally sourced by the company’s own roast master from a handful of select farms across the globe.

“We have travelled to the best coffee producing regions of the world to select the finest quality coffee beans for our new range. Single Origin is the vintage beverage equivalent of the coffee world, and customers across the region will soon be able to enjoy another signature coffee experience from Coffee Planet,” said Richard Jones, managing director.

The new range features beans sourced from key coffee producing countries including Guatemala, Honduras, Rwanda, Malawi, Nicaragua and El Salvador, which will be hand-roasted to order at Coffee Planet’s UAE roastery to maintain premium flavour and freshness. In fact the range from Honduras is organic and the range from Nicaragua is rainforest-alliance certified.

“The new range of Single Origin, limited edition coffees will be available for order exclusively through our website - depending on seasonal harvests. This enables us to guarantee only the best quality and flavour for coffee lovers seeking a premium product to be savoured at home,” said Jones.

Each Single Origin range will be attractively packaged with detailed information on  the country of origins, the actual farm the beans were sourced from, the altitude and a detailed flavour and aroma profile.

Coffee Planet is also launching a convenient online ordering service from March 1, with both the Single Origin coffees and a full range of coffee-brewing equipment including French presses, ‘pour over’ one-cup filters, Chemex and the Japanese-made halogen Siphon, branded cups and the Aeropress forced filtration system available via the website. Customers will also be able to have purchases delivered directly to their home or office, said a statement.

Coffee Planet is at Hall 2 Stand B2-B26 at Gulfood 2012, which will run till February 22 at the Dubai International Convention and Exhibition Centre. – TradeArabia News Service




Tags: Gulfood exhibition | Coffee Planet | Single Origin |

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