Friday 1 December 2023

Dr Nadine Tarcha

Pfizer launches ‘Know. Plan. Go.’ campaign in the Gulf region

DUBAI, June 14, 2023

Pfizer has rolled out ‘Know. Plan. Go.’ campaign in countries across the Gulf region to raise awareness on viral respiratory diseases and the steps people can take to help prevent severe illness. 
Viral respiratory infections often peak over winter, but some can circulate year-round1. It is crucial for individuals with pre-existing chronic diseases to establish a well-thought-out plan regarding their healthcare needs to avoid progression into severe viral respiratory infections and worsening disease prognosis. 
People with certain underlying health conditions such as diabetes, heart or lung disease, high blood pressure, obesity, a weakened immune system, or being aged 60 and above, might be at higher risk of severe complications from common viral respiratory infections such as cold, flu or bronchiolitis. 
Time to make plan
If an individual knows that they or their loved ones may be more vulnerable to becoming very sick from viral respiratory infection, then it is time to make a plan if they start experiencing symptoms such as fever or chills, cough, congestion or runny nose, headache. 
The plan revolves around knowing who to contact and where to go for treatment, and keeping an up-to-date list of any medications taken including vitamins and supplements and be ready to share with the healthcare professional. Acting on the plan quickly and speaking to the healthcare professional can be key in helping to prevent serious illness, which could include hospitalisation.
Therefore, Pfizer’s ‘Know. Plan. Go.’ Campaign focuses on three pillars “Know if you or a loved one is at high risk for severe complications from viral respiratory infections,’ ‘Plan with your healthcare professional in case you catch a viral infection’, and ‘Go to the doctor if you are experiencing symptoms to discuss what treatments might be suitable for your illness’. Know. Plan. Go encourages people to be proactive by being informed, prepared, and ready to act. 
Equipping individuals
Dr Nadine Tarcha, Pfizer’s Gulf Medical Director, said: “By shedding light on the importance of raising awareness for viral respiratory diseases in Gulf countries, we equip individuals with knowledge about transmission risks, symptoms, and prevention strategies. ‘Know. Plan. Go.’ empowers communities to make informed decisions, promotes early detection and treatment, and ultimately saves lives. Together, we can create a healthier and more resilient community.”-- TradeArabia News Service


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