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Emal boosts industry product portfolio

Abu Dhabi, June 28, 2012

Abu Dhabi-based Emal, one of the largest single site smelters in the world, said it has launched a new value-added product in 2012, Foundry aluminium which is mainly used in the automotive sector.

The addition of foundry to Emal’s portfolio is part of its long term vision of producing more value-added products as it develops into one of the world’s largest single-site aluminium smelters, said statement from Emal.

The total annual production at the Al Taweelah will rise to 1.3 million metric tonnes once the Phase II expansion is completed in 2014, it added.

Commenting on the product launch, president and CEO Saeed Fadhel Al Mazrooei, said: "As a world-leading company, operating in a global market, it is important that Emal is flexible to the changing demand."

"The development of foundry products is another important step forward as it will expand our customer base and help grow the business for the future prosperity of the country," he stated.

"The automobile sector is a growing segment in aluminium market, and Emal is not only well placed to manage this growing demand both in terms of our product development and marketing strategy, but also to respond to customer demand for flexibility while retaining our commitment to provide quality products at value cost," he added.

By 2013 total annual sales of Emal is forecasted to increase by 5 per cent. Currently Asia (excluding China) is its biggest regional market with 50 per cent of total sales based on 2011 sales figures, said the statement from Emal.

Emal sales in Europe too is projected to grow from 23 per cent in 2011 to 35 per cent by 2013, it added.-TradeArabia News Service




Tags: abu dhabi | industry | product | portfolio | Emal | foundry aluminum |

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