GE Lighting signs Acer Hardware as retailer
Dubai, October 2, 2012
GE Lighting, a leader in major lighting solutions, has signed a Memorandum of Understanding with Ace Hardware International Holdings, to showcase its energy-efficient lighting solutions across the Mena region.
Acer Hardware International Holdings (AHIH) is a subsidiary of Ace Hardware Corporation, the largest retailer-owned hardware cooperative in the industry.
AHIH will offer to its retailers in the region the complete range of GE Lighting conventional and energy saving LEDs.
Customers in the region will now have easy and convenient access to a wide range of energy-efficient lighting solutions and fixtures of GE Lighting to meet residential, commercial and outdoor needs through the network of Ace Hardware stores in the Mena region.
George Bou Mitri, GE Lighting’s general manager of Middle East, Africa and Turkey said, “The Mena and Turkey region is increasingly focused on sustainable development, and a reduced carbon footprint by promoting the use of energy-efficient lighting solutions.”
“This is particularly important given the massive infrastructure development works being undertaken across the region. Through our alliance with Ace Hardware International, home, commercial and industrial customers will have easy access to our wide array of lighting solutions.”
“Ace Hardware International is pleased to be building its vendor community in the Mena region and is especially pleased to have signed a regional vendor agreement with GE Lighting,” said George Mokbel, general manager, Mena, Ace Hardware International.
“We will now offer energy efficient GE lighting solutions at stores in the Mena region – The new, broader selection of lighting options positions Ace as a one-stop shop for customers and elevates the Ace brand in this growing region,” he added. – TradeArabia News Service