Mohammed Al Mutawa
Dubal, Emal to showcase at Germany expo
Dubai, October 7, 2012
UAE-based Dubai Aluminium (Dubal) and Emirates Aluminium (Emal) will promote their premium quality primary aluminium products at a major upcoming industry event in Düsseldorf.
Aluminium 2012, the ninth World Trade Fair & Conference, takes place at Messe Düsseldorf from October 9 to 11.
The combined Dubal-Emal exhibition stand at the event will promote the two companies’ key attributes, specifically the extensive range of made-to-order, world-class aluminium products, displaying the smelters’ adherence to the highest standards in environmental protection; and their foundation on sustainability principles.
Aluminium 2012 is a world-leading business-to-business platform for the aluminium industry and its main applications, and thus an excellent forum for increasing the volumes of Dubal and Emal’s products sold in Europe and farther afield.
Already well known in the region, Dubal and Emal’s foundry products are used extensively by the European Union’s automotive industry – comprising all the major carmakers – to manufacture wheels, engine components, plus the shiny rims and trims on high-end automobiles.
The two companies’ products are also widely used to manufacture aeroplane sheet and plates for the European Union’s aerospace industry.
The Dubal Marketing & Sales department is responsible for marketing the metal produced by Emal. This amounted to 288,568 metric tonnes of cast aluminium in 2010, and 748,000 metric tonnes in 2011; in addition to Dubal’s own sales, which exceeded one million tonnes in both years.
“In 2012, we expect that over 27 per cent of the 1,795,000 metric tonnes joint cast production of Dubal and Emal will be shipped to Europe,” said Mohammed Al Mutawa, Dubal’s general manager Marketing & Sales: Europe & The Americas and Emal’s general manager Marketing & Sales.
“As in prior years, the major proportion of this volume will comprise billet and foundry re-melt products.”
Al Mutawa added that Dubal has been an active player in the European market since 1996, shipping substantial product volumes each year to Germany, the Netherlands, Italy, Czech Republic, Poland, France and Greece. The company has enjoyed good market share growth over the years, and this trend is set to continue.
“Given that the European Union as a whole needs to import approximately 60 per cent of its primary aluminium requirements, we foresee excellent opportunities to grow the market share of Dubal and Emal in the region,” he said.
“This, together with the stringent standards to which we adhere so as to minimize our operations impact on the environment and ensure longer-term sustainability, creates confidence that demand for our products will continue to increase,” Al Mutawa concluded. – TradeArabia News Service