Multinational conglomerate corporation 3M has launched a new corporate brand platform – ‘3M Science. Applied to Life.’ – that will emphasise how 3M’s science impacts the world around us.

The new brand platform underscores the company’s business strategy through a creative articulation of 3M’s span across sectors, said a statement.

From 3M’s glass bubbles in the car; a Bluetooth-enabled stethoscope in the doctor’s office; micro-reflective sheeting that helps make roads safer; or brightness-enhancing technology in electronics we depend on every day, the platform will generate a new conversation that challenges traditional perceptions of the 3M brand, it said.

Ippocratis Vrohidis, 3M area vice president for Middle East and Africa, said: “Science and collaboration are at the heart of everything we create that makes life better.  Now, we invite our current and future customers to come be surprised by the breadth of 3M science in their lives.

“Investing in the 3M brand with this platform is the next step to advance 3M’s business strategy, evolve 3M’s customer experience and leverage the strength of the brand across each of our businesses to drive additional growth worldwide.”

The ‘3M Science. Applied to Life.’ brand platform has been launched with an all-digital campaign designed to reach existing and future customers.

Leading the launch is a series of short videos that showcase the unexpected and impactful ways that 3M science helps make life better.  

Customers will see a refreshed 3M.com that will deliver a more unified experience with improved search capabilities, navigation and display.

It will also feature the 3M Newsroom — a content hub of visually-driven stories focused on 3M science.  

Accompanying the new brand platform is a new visual system that combines 3M's expertise in marketing and design to bring the brand to life with bold colour, texture and expression, said the statement.

The firm’s owned digital channels and other communications channels will each be updated using the new visual system, it added. - TradeArabia News Service