Blue Ocean Global Group, a Dubai-based diversified business conglomerate, recently acquired three international brands to its growing portfolio of brands in distribution.

These are Fanvil, a Voice over Internet Protocol (VoIP) telephone brand, Honeywell Evaporative Air Cooler and Aeris Air Purifiers.
 
Among the newly-acquired products, Swiss brand Aeris delivered 93.99 percent success in removing air pollutants in a recent test following the Covid-19 pandemic. People were reporting that their respiratory problems were finally being addressed, and others reported feeling more energised than they had in years.
 
“The introduction of the three new global brands is going to strengthen our position as a key distributor of global brands in the region. We are introducing Honeywell Air Coolers and Aeris Air Purifiers to this market at a time when the world is reeling from the Covid-19 virus pandemic that focuses on the air quality and calls for cleaner in-house air circulation for healthy life,” said Shahzad Ahmed, Chairman and Chief Executive Officer of Blue Ocean Group.
 
“These products fulfil certain gaps and needs in our day-to-day life and due to these important factors they are spreading their market share globally like anything!”
 
Fanvil produces devices for small and medium sized businesses, as well as large mission-critical enterprise environments. It is set to become a leading global IP voice and video terminal manufacturer, by providing cost efficient and innovative IP voice and video products. Fanvil VoIP devices encompass quality, style and value for money.
 
The global mobile VoIP market size was estimated at $57.5 billion (Dh211 billion) in 2019 and is expected to reach $69.3 billion (Dh254.33 billion) in 2020, according to a report.
 
Parmesh Venkateshwaran, Commercial Director for the Middle East at Black & Decker, said: “Blue Ocean Global Group’s growing network is helping us increase our market share in all the major  small domestic appliances segments and despite the Covid-19 crisis, the business is continuously growing to our satisfaction.
 
“As we move forward, we are strengthening our partnership with the Blue Ocean Global Group to make our products available widely across all traditional & online channels.”
 
Among new products, Honeywell Evaporative Air Coolers are an environmentally friendly and cost-friendly cooling option for home or office. Much like a breeze flowing across a lake or the refreshing cool air one feels near a waterfall, air coolers produce a comfortable, cool breeze with the natural process of water evaporation.
 
Swiss brand Aeris launched their first purifier in China in 2017. It instantly became a hit with success. All the products are currently in high demand due to Covid-19 crisis and the demand is expected to grow further.
 
“Air quality at home and office has become a cause for concern for all of us. Many people have started installing and air purifiers at home and offices to deal with the rising threat of air pollution, germs and viruses. The new products are going to address these concerns.”
 
Consumer electronics sale is expected to cross US$3 billion (Dh11 billion) in the UAE in 2020, according to Dubai Chamber of Commerce and Industry. According to the analysis based on latest UAE retail sales data from Euromonitor, the portable consumer electronics sub-category is expected to keep its lead with a 2020 sales forecast of $1.27 billion.
 
“The computers and peripherals sub-category is forecast to retain its size at $937 million (Dh3.43 billion), whereas in-home consumer electronics are expected to gain some traction to reach $900 million (Dh3.3 billion),” Dubai Chamber said in a report.
 
Blue Ocean Global (BOG) Group, which has distribution activities in 40 countries, last year set up operations in the United Kingdom where it has started distributing its own products through Amazon UK since the second quarter of this year.
 
The company has also witnessed a 50 percent jump in online distribution business that offsets a decline in the physical distribution segment.
 
Shahzad Ahmed said: “Our distribution of household appliances, telecom, electronic and electrical products and accessories, has grown over the last few months despite the Covid-19 pandemic. The growth in online distribution has jumped quite a lot that has offset the decline in physical distribution business.
 
“Overall, the business is growing, despite the crisis. This is partly due to the efficient handling of the Covid-19 crisis, especially the way the UAE has combated the virus through lockdown and disinfection drive in April and May this year.” – TradeArabia News Service