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Rani juice launched in SIG’s combiblocMini carton pack

Dubai, UAE, January 20, 2021

Rani, Aujan Coca-Cola Beverages Company’s first homegrown beverage brand, has launched 100% juice for the first time in SIG’s combiblocMini carton packs, 200ml and 125ml. The company is leveraging the flexibility of SIG machines to fill a wide range of 100% juices in multiple volume sizes on one SIG filling machine CFA 124, a statement said. 
 
Rani will fill orange, apple and mango juices with no added sugar as well as not added water, preservatives, flavourings or colours in combiblocMini carton packs from SIG, it added. 
 
Given the challenges sugar continues to face and amid this year’s pandemic, consumers are shifting their preferences towards healthier products with greater health consciousness and manufacturers are benefitting most by reformulating their drinks to better serve their needs. Saudi Arabia’s tax authority imposed 50% levy on sugary drinks, earlier this year, making it imperative for suppliers to innovate and minimize sugar intake. 
 
Umut Melek, Marketing Director Rani, said: “In line with our commitment to offer more choices to consumers and catering to their diverse tastes and preferences across beverage categories, we are excited to bring fruit juices with no added sugar or preservatives in different sizes to the Saudi market. Rani Juice represents a convenient and healthy on-the-go snack to a varied group of consumers. With SIG’s filling flexibility we can now not only meet our customers’ current product needs, but we can also quickly react to their changing demands and continually innovating and meeting the growing health trend.”
 
Abdelghany Eladib, Chief Operating Officer, SIG Combibloc Obeikan, said: “Amid the pandemic and government regulations, we have understandably seen a heightened awareness around health, wellbeing and immunity. With consumers more aware of health and diets, they’re looking to producers to offer products with more natural ingredients. In a nutshell, consumers are increasingly looking for functional and nutrient-rich products with proven health benefits. We’re seeing that many consumers, particularly millennials, think products with fewer ingredients are healthier. And they’re actively using food and drink products to improve their health.” 
He added: “To respond quickly and easily to the demand for healthy and nutritionally valuable products, Aujan Coca-Cola Beverages Company is taking advantage of our unique filling capabilities to offer safe, nutritional and quality products in different sizes. At SIG Combibloc Obeikan, we always aim to drive Product Innovation and Differentiation and together with our partner we want to offer product and packaging solutions that perfectly match drink developments and drinking experience for the consumer.”
 
SIG Combibloc Obeikan is one of the world's leading systems and solutions provider for aseptic packaging and filling machines for beverages and food. Our success is driven by our people and their commitment to our customers. We offer high-speed and highly efficient aseptic filling machines with unbeatable volume, format and product flexibility. The corresponding range of aseptic carton packs protects the quality of food and beverages ensuring consumers across the region enjoy a wholesome and nutritious product.
 
Established in 2001, the joint venture is a result of the shared vision of SIG Combibloc (Switzerland) and the Obeikan Investment Group (Saudi Arabia) to offer total aseptic packaging system solutions and tailored customer support to the food and beverage industry across the Middle East and Africa.
The combined expertise of the two companies has enabled SIG Combibloc Obeikan to offer the very best in technology to the region and further strengthened our position as a total aseptic packaging solutions provider. Through our 9 offices located strategically across MEA and a state-of-the-art production facility in Riyadh, we have retained our fundamental purpose: to offer world-class products and services while understanding first-hand the local needs and requirements of our customers and the market they operate in. SIG Combibloc Obeikan’s portfolio of clients contains some of the biggest brands within the long life milk and juice market segments. 
 
Aujan Coca-Cola Beverages Company (ACCBC) and Rani Refreshments (RR) were established in 2012 following the successful establishment of a partnership between The Coca-Cola Company and Aujan Industries. RR is the trademark owner of several premier beverages brands including Rani and Barbican, while ACCBC is an authorized manufacturer and distributor of its products in 15 countries across the Middle East and North Africa. ACCBC is also the licensed manufacturer in the Middle East for Vimto.
 
Each of the brands that ACCBC manufactures holds a market leading position within its category: Rani in Juice Drinks, Barbican in malt beverages and Vimto in Cordial format as well as in “ready to drink”. Since inception, ACCBC has worked aggressively to develop and deliver on the shareholders’ vision of creating a regional beverage powerhouse.
 
ACCBC’s products are sold in more than 70 countries. These markets are served from its existing manufacturing facilities, located in Saudi Arabia, UAE and brand new facilities in Egypt and Iraq.--TradeArabia News Service
 



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