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Epsilon names new sales director for Mideast, Africa

DUBAI, August 21, 2021

Epsilon, a global leader in outcome-based marketing, has announced the appointment of Saira Mehdi as the sales director for the Middle East & Africa (MEA) region, effective immediately. 
 
Mehdi comes with 14 years of work experience in the IT industry across North America and MEA. Having worked with organizations like Oracle and Rackspace, she will aim to build on this experience and deliver value.
 
In her new role, she will own the mandate for top line revenue growth, drive new business opportunities for Epsilon’s products and solutions and grow the company’s client base in the region. 
 
Mehdi will also play a significant role in positioning Epsilon as a premier martech and adtech player in MEA.
 
Welcoming her into the fold, Ashish Sinha, the Managing Director for APAC & MEA, said: "This is an exciting time for us and I am happy that we have Mehdi take charge to deliver our best-in-class Epsilon PeopleCloud suite of solutions to customers in the region that has great market potential."
 
With more than 50 years of experience in personalization and performance working with the world’s top brands, agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email programs, he stated. 
 
On her appointment, Mehdi said: "I am excited to join Epsilon and will collaborate with the leadership’s vision for growth in this region."
 
"With consumer expectations rising and the market at the cusp of marketing maturity, businesses need to evaluate their customer engagement strategies and I see Epsilon PeopleCloud filling that gap," she added.-TradeArabia News Service



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