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Jotun educates women on colour

Dubai, March 2, 2009

Jotun Paints recently hosted the second annual ‘Lady Essentials’ workshop in partnership with the Dubai Ladies Club.

The workshop focused on educating women on colour psychology, colour trends and painting techniques, and included interactive activities aimed at motivating them to draw design inspiration from their personal preferences.

The workshop also highlighted Jotun’s innovative ‘Lady Essentials’ interior paint, which is targeted at modern day women.

Designed as a hands-on home improvement event, the ‘Lady Essentials’ workshop attracted more than 70 participants.

It was conducted by the brand manager of interior paints as well as an experienced interior designer, who underlined the versatility of Jotun’s latest paint innovation through interactive presentations.

The event also included a ‘Colour Psychology’ session and a display of the latest colour trends used in decorating walls.

“This event is aimed at familiarising quality conscious women with ‘Lady Essentials’, which has been designed to meet the sophisticated requirements and expectations of women in the Middle East,” said Deepak Pai, marketing manager, Jotun UAE.

Focusing on the specific needs of ladies in painting their homes, Jotun spent two years on research in the regional Dubai-based R&D laboratory in close collaboration with Jotun Norway to come up with an interior paint brand which provides unrivalled home painting solution.

As a high-quality acrylic paint that offers a beautiful matt finish, ‘Lady Essentials’ facilitates easy cleaning with neutral scent and long-lasting colours.

”Our partnership with the Dubai Ladies Club underlines our commitment and capability to address the needs of a wide spectrum of customers, and we are positive that this yearly initiative will gain a significant following among the club members and other interested ladies in Dubai,” concluded Pai.-TradeArabia News Service




Tags: interiors | Jotun Paints |

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