Canon Middle East, a leading innovator and provider of imaging and information technology solutions, has announced the launch of its best in class IVR (interactive voice response)-based customer service system.

The new system is designed to provide an intelligent and dynamic interactive front-end solution to optimise customer care services in the Mena region, said a senior official.

"This initiative marks a shift from the traditional customer care help desk model into a fully automated service offering customers a 24/7 support and ensuring that their queries are responded to faster and more efficiently," said Tarek Abdelrahman, CCI service manager, Canon Middle East.

“Canon is committed to providing the highest level of service to its customers. This initiative ensures that our growth and expanding customer base is matched by investment in our customer service capabilities allowing us to consistently live up to our customers' expectations," he added.-TradeArabia News Service