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Du rolls out special 'Music on Demand' offer

Dubai, March 22, 2010

UAE telecom operator du has announced a special offer on its 'Music on Demand' service that will allow customers to download the best and latest in Arabic music for Dh1 per music track.

The Music on Demand service is being offered in partnership with Rotana, a leading provider of Arabic entertainment content in the region, said a statement from Du.

The new service allows customers to download full music tracks from a selection of over 2,000 titles by leading artists such as Amr Diab, Elissa, Kazem Al Saher, Asala, and Abdul Majeed Abdullah onto their du mobile or desktop, said its top official.

'As an innovative and forward-thinking company, du recognises the importance of entertainment and is committed to providing Arabic entertainment content music-lovers. We’re very pleased to announce this excusive offer, which enables customers to download their favourite Arabic music tracks for just Dh1 straight onto their mobile phones or desktops,' said Farid Faraidooni, chief commercial officer, du.

'We will be providing even more choice in the coming months, allowing our customers to choose and download the latest and best songs from international, Bollywood and other genres,' he remarked.

'Customers who have not registered to Music on Demand, can do so for free at www.du.ae/myWorld. They will not only enjoy full track downloads at Dh1 each for a limited time period but benefit from a joining bonus worth Dh18 Free full track downloads,' Faraidooni added.

The customers, he said, can also get the latest buzz and gossip in the Arabic entertainment world and have the opportunity to take part in du’s fun activities, such as the poll of the month.

Once registered, customers can access 'Music On Demand' by visiting the website, by downloading the client called ‘MyWorld live’ onto their existing handset and then using this to browse and purchase the Arabic music tracks, or by downloading and installing ‘MyWorld live’ onto their desktop or laptop and then using this to interact with the Music on Demand service, the du said in a statement.

Rotana had signed an exclusive agreement with du in 2008 to offer all content from its library to du’s customers in the UAE. Once songs are purchased, customers can download the same song on any of these three channels making this an industry-leading Music on Demand offering, it added.-TradeArabia News Service




Tags: du | Arabic music | Download |

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