Qatar Telecom (Qtel) has partnered with the Mobile Health Company to offer “mHealth” services across the Middle East, North Africa and Asia regions.

mHealth solutions use mobile phone technology to deliver lifestyle guidance and continuous updates through customers’ handsets.

The service will educate customers, giving them advice and information on diet and exercise. With expert guidance, the service will enable people to make informed choices regarding their lifestyle, empowering them to take control of their own health, and that of their families.

The interactive range of services will provide instantaneous health information and interpretations around diet, obesity, diabetes, and personal health via mobile phones. They will also enable consultation via private mHealth accounts and deliver a range of special healthcare applications.

Customers will be able to subscribe directly to the services, and personalise the package of applications. Utilising a mass population approach, the mHealth service will also be targeting customers at rural and remote communities with limited access to conventional health services.

“Mobile health technology provides us with the opportunity to deliver personalised, highly-relevant health content and applications in partnership with health professionals and experts, directly to the subscribers,” said Dr Nasser Marafih, group chief executive, Qtel.-TradeArabia News Service