Leading producer of flash memory storage solutions, SanDisk Middle East, has announced its expansion into Oman through its partnership with Souq Technology International.

The partnership will drive SanDisk’s strategy in Oman and take advantage of the country’s growing electronic market which is predicted to increase from $521 million to $635 million in 2015, a statement from the company said.

“Our partnership with Souq Technology International reinforces our objective to expand our product reach in Oman. The entire range of SanDisk storage products will now be available to a wider market through the expertise and established distribution network of our approved partner,” said Tareq Husseini, sales director, SanDisk Middle East and Africa. “While some of our products were being sold in the country, Souq Technology International is the first authorised distributor.”

Souq Technology has been operating in the Middle East for almost a decade and is active in 16 countries. Through the establishment of a local company in Oman, Souq will be able to distribute the full range of SanDisk products to over 500 retailers in the country, the statement said.

Demand for electronics in Oman is steadily growing. The increase in the country is driven by new technologies and the growing popularity of digital lifestyle products and other key products.

Computer hardware is predicted to grow by 7 per cent annually over the next four years while audio and video devices is expected to increase by 4 per cent annually until 2015. The Oman mobile market will also see a significant increase as sales are expected to grow to $207 million by 2015.

The SanDisk product portfolio includes flash memory cards for mobile phones, digital cameras and camcorders; digital audio/video players; USB flash drives for consumers and solid state drives for computers. – TradeArabia News Service