Smartphone penetration at 73pc in UAE
Dubai, July 8, 2013
The smartphone market in the UAE is strong with a 73 per cent penetration and most consumers looking to upgrade devices, said a research study.
The TNS Annual Mobile Life Study draws on consumer behaviour, motivation, attitudes and responses, said a statement.
It predicted that the usage of more advanced features and apps is set to explode as mobile internet grows.
“Mobile internet usage in the UAE is currently outstripping Mena regional and worldwide averages which remain at 41 per cent and 51 per cent respectively,” said Steve Hamilton-Clark, CEO of TNS Mena, a custom market research organisation.
“Marketers need to know that the impact of mobile in the path to purchase is now very real, with a strong group-purchase and coupon-redemption culture in the UAE. Brands must now consider mobile apps together with related mobile use to support in-store sales,” he said.
The study showed that as more people gain access to smartphone technology, they are eager to use new content and multiple functions.
“On the flipside 78 per cent say apps are better than mobile websites for accessing content, while a similar percentage would delete apps if they aren’t interesting. In fact, 73 per cent say they are ‘annoyed’ when apps don’t contain all the features via website access,” said Hamilton-Clark.
The TNS study confirms the massive potential of app usage among mobile users but warns that deeper understanding of consumer behaviour should be sought before companies fully embrace the trends. - TradeArabia News Service
More IT & Telecommunications Stories
- US govt to shed control of net addresses
- Etisalat sets ultimatum for SIM card registration
- Acer targets double digit growth in Saudi
- UAE mobile radiation levels below global standards
- Arpu's T-Pay gateway draws top game vendors
- SAP unveils new cloud platform
- Zain launches smartphone insurance
- Windows XP users warned on usage risks
- Tecom units welcome 181 new companies
- Ooredoo chairman joins WB gender equality council
- Mobily, Jasper start wireless M2M service
- Telecom Egypt expects mobile licence in Mar or Apr
- Sandvine wins big Etisalat follow-on order
- Aveva software for engineering plant design
- Nawras to upgrade VSat services across Oman
- Mobily, Huawei sign smart network contract
- Etisalat, Tata launch video connect service
- Talia seals new partnership with Thuraya
- 4-pillar approach for telecom operators to boost growth
- Dubai mobile emissions below global standards
- Nawras signs capacity contract with SES
- Etisalat showcases satellite solutions at Cabsat
- Batelco launches 4G LTE roaming
- Gulf Air clinches best innovation award
- Viva inks Pepsi partnership deal
- Du offers free smarphones on tablet purchase
- Batelco launches double credit promotion
- Cyber threats focus of Bahrain security talks
- Bahrain tech expo to honour innovators
- Scope ME named distributor for InfoWatch