Monday 20 May 2019

Ebraheem Al Samadi

Forever Rose London plans global expansion

DUBAI, May 31, 2018

Forever Rose London, part of the UAE-based Al Samadi Group and a leader in luxurious floral artistry, plans to continue its expansion in 2018 within the GCC as well as into new European markets, including London, Paris, and Milan.

Since its opening in 2014, Forever Rose London has seen a growth of 1,080 per cent and a revenue growth in excess of 300 per cent per annum, a company statement said.

Through product diversification, strategic partnerships, and the creation of high touch, tangible consumer experiences in-store, the brand has surpassed expectations within the Middle East and is looking forward to providing the same level of commitment to its European patrons.

Attributing to Forever Rose’s success, is an exclusive partnership with The Walt Disney Company, which saw the brand launch the iconic Beauty and The Beast enchanted rose in 2017. This partnership created a 30 percent revenue increase in the second quarter of 2017 and has allowed Forever Rose to establish itself amongst further reputable names.

Ebraheem Al Samadi, founder, said that when tailoring the luxury shopping experience, he and his team focus on recreating a journey for the customer and will continue to do so with every store under the brands leadership.

"There really is no room to be anything but uncompromising when it comes to creating a seamless, out of this world shopping experience for clients in the luxury segment, no matter the region. From the moment a customer steps inside our stores, they must feel swept up in the brand and a part of the magic,” said Al Samadi.

“Our Forever Rose stores are created to evoke a sense of peacefulness, escapism and wonder as you browse and spend time with the products. The service is as important as the quality of product. We are passionate about offering the same sense of warm hospitality as when entering any home in the Middle East, which is what we hope to bring to our European counterparts,” he added.

Forever Rose London opened four new store locations in 2017, including 360 Mall in Kuwait and Galleria Mall, Al Maryah Island in Abu Dhabi. Six new stores will open within Saudi Arabia (Riyadh), Bahrain (Manama), Oman (Muscat), London (Belgravia), Paris (Avenue Montaigne), and Milan (Via Montenapoleone) by the end of 2018. With 90 per cent of sales generating from in-store retail, the new stores are situated in notable locations, including the prestigious London address of Belgravia, set to open in July.

Laura Salisbury Jones, associate director of central London and European retail, at Savills commented that the location would be absolute prime positioning for the affluent Forever Rose London brand.

“This characterful corner property opposite The Fold’s new store is ideal for Forever Rose’s first store in London. The brand will further enhance this thriving retail pitch in Belgravia,” she said.

Stores will host a variety of products, including the iconic “Bella Rose,” diamond jewellery line, an exclusive chocolate range with Debailleul - the world’s finest Belgian chocolates, as well as “Forever Oud”, the world’s longest lasting Oud fragrances derived from the very best raw materials and a collaboration with the most renowned noses in perfume.

Fresh Triple A grade flower bouquets will also be available, with blooms imported from the Netherlands weekly, rather than being purchased from local flower markets where the flowers may have already endured over a week in refrigeration. – TradeArabia News Service

Tags: GCC expansion |

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