Wednesday 12 August 2020

Damac unit signs landmark deal with Roberto Cavalli

DUBAI, October 2, 2018

Dico International, the strategic investment arm of leading luxury property developer Damac Properties, has signed an international hospitality partnership agreement with global fashion house, Roberto Cavalli Group.

The landmark agreement will see the launch of Dico's first iconic hotel in Dubai, followed by sister properties around the world, said a statement from the Dubai developer.

The first property, a 220-room five-star hotel outfitted by the eye-catching designs of Roberto Cavalli, will be situated within the signature Al Sofouh, Dubai Marina development, and minutes away from some of the world's most iconic tourism attractions.

The tower, scheduled for completion in 2023, will offer unmatched views of the Dubai Media City skyline and Dubai Marina, while the Roberto Cavalli Hotel will feature a infinity pool overlooking the Palm Jumeirah, the statement added.

The announcement coincides with 2018's Cityscape Global, one of the world's largest exhibitions and conferences on property development, which opens today (October 2) and celebrates another milestone for the branded real estate sector.

Damac Properties chairman Hussain Sajwani said: "We are thrilled to be bringing another first for today's discerning global travellers and guests. Through the joyful spirit of the authentic Roberto Cavalli brand, we plan to meet market demands for familiar touch points, while offering guests distinctive experiences."

Blending the flair of Roberto Cavalli with the epitome of luxury living, the agreement will see the first-of-many "Aykon Hotels with interior design by Roberto Cavalli" properties launched in Dubai, remarked Sajwani after signing the deal with Roberto Cavalli Group CEO Gian Giacomo Ferraris.

On the heels of 2018's glamour-filled Milan Fashion Week, an exclusive glimpse of the first Roberto Cavalli Hotel was showcased, mirroring the alluring and dynamic looks of House Florentine's Spring/Summer 2019 collection.

The review, which took place in Milan, marked plans to break ground at the start of 2019, kicking off construction for the landmark "Aykon Hotels interior design by Roberto Cavalli" property, said the Damac founder.

On the landmark deal, Ferraris said: "Roberto Cavalli unifies the world of fashion, interior and lifestyle, combining the most elegant expressions of luxury with distinct glamour, finest Italian taste with innovative craftsmanship and Mediterranean emotion and energy, full of 'joie di vivre.'"

"We look forward to working on the first Roberto Cavalli-branded hotel, alongside the real estate pioneer behind Damac Properties," he added.

Complete with extravagant hospitality facilities befitting the first Roberto Cavalli Hotel, including a private majlis and stylish Bridal Suite, the property will also host premium-styled F&B (food and beverages) outlets for all types of culinary cravings.

"Lending our distinctive DNA for design to a strategic player in the international luxury development market is an exciting and natural step in our evolution within the lifestyle space," said Ferraris.

"As we continue to transform our palette, we remain true to our vision of weaving high-crafted design into the lives of today's patrons of fashion and art," he added.-TradeArabia News Service

Tags: Damac | interior design | Roberto Cavalli |

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