Friday 28 January 2022

Deepti Mohanty

Founder of Vaasara among top 10 innovators in UAE

DUBAI, January 27, 2021

Deepti Mohanty, Founder and CEO of Vaasara, a booking app to book salons and spas online in Dubai, has been recognized as one of the 10 most innovative leaders of UAE in 2020 by the APAC Entrepreneur.

With over 17 years of global experience, Mohanty has launched businesses in US, UK, India and Middle East. She is an Engineer with MBA from University of Cambridge, UK.

There are over 10,000 salons, spas and beauty clinics in the UAE, and sometimes the sheer number of treatments on offer can feel rather overwhelming. Vaasara brought the traditional paper-and-pen beauty service establishments to a digital platform. It simplified the booking process by listing service providers and showing their service catalogue, reviews, pictures, user comments and more.

This concept was revolutionary because  it  greatly  simplified  the  way  customers  interact  with  service  providers,  bringing  unprecedented convenience, ease and simplicity to the customer experience of search, book and payment processes.

Vaasara started with just 30 salons and has now partnered with over 400 salons, spas and clinics in less than a year. With virtually no money spent on marketing, Vaasara has grown its user base with 60% bookings made by repeat customers.

During the pandemic, several initiatives were done by the company to stay relevant as a brand in the new normal and provide a similar platform to its merchant partners. One of the most successful campaigns was #MySalonIsSafe, which allowed the merchants to declare themselves safe against a checklist of government safety practices. Virtual events launched on social media to promote its merchant partners also reached over 250,000 people in UAE.

In line with the latest payment trends, Vaasara has also partnered with Spotii to launch “Book Now, Pay Later” on the app, where a user can book a service and pay in four interest-free instalments. With pandemic resulting a boom in plastic surgery, Vaasara has now turned its focus towards it.

“I’m very excited about the future of Vaasara. 2021 will be the year of growth and acceleration for us,” Mohanty said, hinting at a bright future. – TradeArabia News Service


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