Hewitt Associates, a global human resources consulting firm, said that organizations can now register to participate in the Middle East version of its global Best Employers study.

Through this research, participating organizations will be able to measure their effectiveness in creating a workplace that both engages the hearts and minds of employees, and one that leads the market in their people practices.

“We are very excited about the launch of Hewitt’s first ‘Best Employers in Middle East’ study.  As the region is becoming extremely competitive in terms of attracting and retaining the right talent, companies need to be able to differentiate themselves,' said Debabrat Mishra, Middle East consulting business leader, Hewitt Associates.

The Hewitt Best Employers study provides a credible benchmark for employers to create a competitive advantage through their people, he stated.

“Most organizations are not Best Employers yet, and so we find that for many organizations, it is as much about the findings and learning as it is about being named a Hewitt Best Employer,” added Mishra.

The company has partnered with the Corporate Research Centre at Dubai Knowledge Village to launch this inaugural study.

“Being at the cutting edge of management research and development, this initiative is in line with our knowledge cluster’s continuous commitment to promoting best management practices in diverse industries across the region,' said Dr Ayoub Kazim, executive director for Dubai Knowledge Village and Dubai International Academic City.-TradeArabia News Service