Air Miles Middle East, the region's leading multi-participant loyalty programme, together with six UAE companies, has brought smiles to the faces of children from Tuloy Foundation and Bahay Bata Orphanage in the Philippines.

With the '88' Making a Difference Tour, Air Miles successfully achieved cash donations of more than Dh10,000 ($2,722) from a sponsored dinner during the tour.

Additionally, a Touch Rugby Tournament was held to generate donations for the orphanage.

"Air Miles is very dedicated to improving the lives of less fortunate children around the world. We always encourage our partners to participate in our corporate social responsibility initiatives and in this case give hope to orphaned children," said Dave Battiston, chief executive officer, Air Miles Middle East.

Other sponsors for the charity events were Sentinel and Middle East Fitness Professional (mefitpro).

Sporting equipment packages of new adidas touch tops, rugby balls, cones and sporting bags courtesy of adidas were also provided to both orphanages by mefitpro. - TradeArabia News Service