Friday 22 March 2019
Story to unveil new designs

Dubai, November 3, 2010

The region’s first online shopping portal, is set to take fashion to a new level this month with the launch of its exclusive collections of luxury abayas, shaylas, jalabiyas and dresses.

The online portal will unveil its latest collections at a special fashion show at The Monarch Hotel in Dubai on November 11 in the presence of over 200 high-profile fashion stylists, socialites and media.

The designs on display will be seen for the first time and many will be available exclusively on the portal, said a senior official.

Hind Baker, CEO of, said: “ caters to the increasing demand for high-end, cultural fashion designs. We speak to today’s culturally proud and independent woman who recognizes that the abaya is a fashion statement, and our high-fashion designs are about expressing yourself and showing your individuality. is a members’ only fashion portal, created to satisfy the needs of style-conscious females the world over.

On the fashion show, Baker said, “The event is about the celebration of fashion, and’s array of designers will be taking part. We will also reveal our fabulous new designers who will be joining the stable, who will showcase their designs for the first time at the show.”

It is home to a range of high-quality collections, created by some of the most talented designers in the region, who offer tailor-made creations that are individual, expressive and elegant, she said.

Since the portal’s high profile launch in March this year, the website has catered to the strong regional and international demand for luxury and contemporary cultural fashion designs.

To meet the needs of their growing customer base, plans to welcome a selection of new designers to its already impressive line up of fashion brands this month, in addition to unveiling a range of new collections from their existing designers.

“The website has received over a million page views since our launch earlier this year, and the portal is currently receiving over 4,000 visitors and 45,000 views every month. Our visitors come from all over the world, not only from the GCC but also internationally from the US, UK, France and Morocco.”

Existing designers taking part in the fashion show include Dibaj, known for an avant-garde outlook on abayas, Effa a Saudi Arabian national based in Dubai, and Homa Qamar, renowned for elegantly mixing cultural and traditional nuances with modern tailoring and style.

Also featured will be Sweety with her fresh, fun and fashionable new collection, innovative brand Nabram Fashion, rising fashion star Malaak and Nawal Al Kuwari from Qatar, whose majestic abayas, jalabiyas and thobes have been proudly showcased by leading personalities throughout the region.

The event is held with the support of a number of sponsors, including Max Factor and charity organization, the Make a Wish Foundation.-TradeArabia News Service


Tags: Design | Abaya |

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