Emirates Facebook page draws 300,000 fans
Dubai, April 16, 2012
Emirates, the leading international airline of the UAE, has launched its Facebook page, attracting more than 300,000 fans within the first three weeks.
Millions of Emirates fans around the world can now connect and engage with the airline directly through Facebook. In its first two weeks Emirates was also established as the number one airline in Facebook in the Mena region, a statement said.
The Emirates Facebook page soft launch occurred on March 25 in preparation for the April 2 launch of the airlines’ new global brand platform “Hello Tomorrow”.
A series of teaser quizzes highlighting vignettes from one of the new TV commercials were featured, attracting more than 3330 likes and 1300 comments over a one week period.
The page allows fans to interact with the brand through Facebook exclusive content on the timeline feature, apply for jobs through the careers app or find out more about sponsorships through its sports and culture tab.
Fans can also look at how Emirates has grown since its early days in 1985 through Facebook’s milestone feature – from its launch with just two aircraft, to its current status as one of the world’s fastest growing airlines, the statement said.
“Emirates new brand platform “Hello Tomorrow” is connecting people and cultures by creating relevant and meaningful experiences and Facebook is a proven mechanism to do just that,” said Sir Maurice Flanagan, executive vice chairman, Emirates Airline and Group.
“Our Facebook page is part of the vision we have for the future growth of the airline, so it’s very encouraging to see that the page has broken records in our first few weeks and is being received so positively by our fans who are engaging with us.”
The Emirates Facebook page was set up to support the company’s evolution from a travel brand to a global lifestyle brand. The Facebook page will look at building stronger relationships with existing fans and encourage more people to become Emirates fans through interactions.
Coinciding with the launch of the “Hello Tomorrow” campaign, fans of the page will be treated to a different advertising creative every Monday to inspire them. The page will also look to engage with fans through exclusive, targeted “Hello Tomorrow” messages.
The new global brand platform includes a revamped website to reflect the new messaging and a new YouTube channel where the new TV ads can be viewed. – TradeArabia News Service