Top private social network of sports business executives, iSportconnect, will launch its new online dedicated TV channel for the sports industry tomorrow (October 14).

 

The launch will be held at the Sportel Monaco event, with daily updates from the event and interviews with high profile guests, said a company statement.

 

It will feature a daily news programme from October 21 to keep viewers up to date with all the latest developments in the industry, a Friday round up show with expert analysis on the week's top stories and big interviews with top executives from inside sport, it stated.

 

The iSportconnect said the venture has won backing from Eurosport, the EU region's leading sports multi-media group, which has become its official title sponsor.

 

Reaching over 18 million sports fans everyday on TV and 5.5 million online, Eurosport is one of the biggest players in the sports media market and iSportconnect is delighted to have their support, said a top official.

 

Michael Cunnah, the chairman of iSportconnect, said: "Having Eurosport as our Official Title Sponsor is big news for iSportconnect TV. They have a fantastic foothold in the sports television sector and their support for iSportconnect TV makes me very proud."

 

"The enthusiasm they have shown for our new project has been first class and I am excited to be working with them," he noted.

 

Heather Bowler, the global communications director for Eurosport said: "Quality TV is at the heart of our offer and thanks to digital innovation our live sports content is accessible to sports fans anytime, anywhere. We're delighted to sponsor iSportconnect's new digital TV venture which makes relevant and insightful content accessible to sports industry leaders everywhere."

 

Commenting on the launch, Sree Varma, the CEO and founder of iSportconnect said: "It has been my dream to launch a dedicated TV channel for the sports industry and I am delighted this has come true. iSportconnect has continued to grow and develop at a truly staggering pace and the TV channel is testament to that."

 

iSportconnect TV's weekly round-up will be hosted by iSportconnect Chairman Michael Cunnah and editor-at-large Jay Stuart during the launch period. Michael and Jay will have expert guests each week to discuss the top stories from the industry that week, the official stated.

 

During the first week of the launch, iSportconnect will report from Sportel Monaco, bringing viewers all the latest news and interviews from the major event, he added.-TradeArabia News Service