Jordanian mall signs up Prime Cinemas
Kuwait, July 8, 2014
Abdali Mall Company (AMC) has signed up ‘Prime Cinemas’ as an anchor tenant at the mall in Amman.
It has leased 4,528 sq m area to the company to include 11 cinema screens in the Abdali Mall, said a statement.
Renimah Ali Al Mattar, AMC’s board member, said: "We are proud to announce Prime Cinemas as our cinema operator within Abdali Mall’s 8,807 sqm entertainment area.
“Abdali Mall is currently at 65 per cent construction completion and has already achieved a total leased percentage of 47 per cent. We believe that this development will mark a new era in retail and entertainment standards for the local market and will be a substantial contributor to Jordan’s growing economy.”
Hammad Atassi, CEO of World Media Holding, under which Prime Cinemas operate, said: "We have been following this project since the early stages of its design and conception because of our belief that Abdali Mall will be the most unique and upscale commercial development in the heart of the city of Amman.
“The development includes state of the art design and finishing, and is a great site for the newest and most prestigious location for Prime Cinemas in Amman. Prime Cinemas Jordan will enjoy its number one market position as the premier and largest cinema chain in Jordan, with the opening of their flagship location in Abdali Mall.”
Apart from the 11-screen cinema, the mall’s tenant mix accommodates a large number of retail shops, an entertainment centre, a selection of cafes and restaurants, a food court, a casual dining plaza, and a supermarket.
World Media Holding will join a selection of regional and local tenants such as the Azadea Group, Cozmo Supermarket, JCT&I, AlShaya Group, Chalhoub Group and Levant Retail Group.
The mall, which is being developed by United Real Estate Company, incorporates open-air features and advanced techniques of building sustainability, technology and architecture.
The development will include a variety of sustainable features such as reducing water and energy usage as well as encompassing an aesthetic and innovative design.
With a total built up area of over 227,000 sq m, Abdali Mall extends over five floors above ground, offering 71,000 sq m of gross leasable space in addition to five basement floors designed as smart and conveniently accessible parking, which will accommodate 2,400 cars. The mall is expected to be operational in August next year. - TradeArabia News Service