Inegma, Orient Planet in PR joint venture
Dubai, July 8, 2014
Dubai-based Institute for Near East and Gulf Military Analysis (Inegma), a strategy and security consultancy, research house, and leading conference organiser in defense, security, and risk industries has entered into a joint venture with Orient Planet, a growing integrated marketing and communications company in the Middle East.
Under the joint venture, a new unit called ‘Orient PlanetInegma’ is being established. It aims to deliver public relations (PR) and strategic communication campaigns targeting the defense, security, and risk domains.
Orient PlanetInegma’s well-developed PR and marketing solutions will be infused with insights and analyses to ensure focused and comprehensive strategies.
It will leverage on its expertise, resources, and extensive knowledge of the Middle East region to provide thorough approach to the communication needs of its regional and international clients.
The new unit will offer a range of services including media relations, publicity, marketing communications, crisis management, event management, research, brand marketing, community relations, corporate social responsibility (CSR) programmes, media training and monitoring.
Riad Kahwaji, CEO, Inegma, said: “At Inegma, we recognise the importance of having focused and powerful communication strategies that are tailored to fit the needs of security and defense industries. These strategies must be consistent and properly delivered through most effective means. This is why our partnership with Orient Planet is a welcome development. Its outstanding track record of providing relevant communications and PR strategies fully complements our commitment to excellence and high quality service.
“Through Orient PlanetInegma, we will offer communication solutions for the very dynamic and complex defense, security, and risk industries, and there create relevant PR and marketing strategies. Clients in the defense and security sectors will be assured of sophisticated, timely, and significant solutions to their PR and marketing needs.”
Nidal Abou Zaki, managing director, Orient Planet, said: “Orient PlanetInegma is the first of its kind PR unit in the region to offer a diverse range of communication-based services in highly specialised industries of defense, security, and risks. We are pleased that we are bridging this gap in the market with Inegma whose expertise in these three areas are widely recognised. Orient Planet Inegma will help companies in these domains to further establish their brand and identity and effectively reach their target audience.” - TradeArabia News Service