The UN World Tourism Organization said Monday it has appointed FC Barcelona's Argentine star Lionel Messi as an ambassador to promote responsible tourism.

Considered by many the best football player of all times, Messi joins the World Tourism Organization to promote the value of responsible tourism.

With this, Messi joins the Spanish football player Fernando Hierro and the mythical Spanish coach Vicente del Bosque, as the first personalities that UNWTO appoints to advance the links between sports and tourism and promote the transformative power of responsible tourism.

The appointment was made by UNWTO Secretary-General, Zurab Pololikashvili on Saturday at Camp Nou in Barcelona, after the match F.C. Barcelona – Leganés.   

On the appointment, Messi said: "During my travels I have had the opportunity to know other cultures and societies as well as others ways to see the world and this is very enriching."

"The World Tourism Organization as a specialized Agency of the United Nations works to make tourism a source of development and I am happy I can join this mission of promoting responsible tourism,” stated the Little Master of the beautiful game.

Messi is an example of talent and constant work in football. He is admired all around the world not the least due to the positioning he brought to the FC Barcelona in recent years, team with which he won a total of 30 titles, including eight Spanish Leagues, four Champion Leagues and five King’s Cups of Spain,” said Pololikashvili.

“Messi is a unique sportsman and an example of how willpower and constant work yield good results. It is a great honour to have him joining UNWTO and other well-known personalities in promoting the positive values and benefits that tourism represents,” he added.

Messi is the first football player in history who won five Ballon D´Or  - the first four won consecutively - and four European Golden Shoes.-TradeArabia News Service