Wednesday 8 February 2023

Mubadala tennis tournament partners with DGrade

ABU DHABI, December 7, 2021

The Mubadala World Tennis Championship owners Flash Entertainment has entered into a partnership with DGrade, a UAE-based leader in sustainable clothing products, in which DGrade will collect single use plastic at the championship.

The 13th edition of the Mubadala World Tennis Championship runs from 16 – 18 December at the International Tennis Centre, at Zayed Sports City in Abu Dhabi.

Dgrade will also pick up bottles used by spectators and players and facilitate a closed loop by converting them into clothes, including staff t-shirts, demonstrating a clear commitment from Championship stakeholders to contribute to environmental goals.

Recycling plastic bottles to make garments keeps plastic out of landfills, saves energy and water, and lowers carbon emissions as compared to typical polyester yarn manufacture. For example, the staff shirts made using DGrade's Greenspun yarn consume 50% less energy, 20% less water, and emit 55% fewer carbon emissions. Furthermore, no oil is used throughout the process.

“We’ve made great strides in building the Mubadala World Tennis Championship legacy in terms of promoting tennis and physical activity, but also in social responsibility and sustainability,” said John Lickrish, CEO Flash Entertainment.

“The return of our Championship will be a special moment and we all have a collective responsibility to ensure we continue contributing to a better, more sustainable future. Collaboration between all stakeholders is key, and the partnership with DGrade is extremely important to us as, together, we embrace the responsibility to meet the UAE’s goals for responsible consumption and production. Together, we can continue making a difference.”

“The UAE has made a significant commitment to sustainability, and it is wonderful to see organisations such as Flash Entertainment, and events like the Mubadala World Tennis Championship, embracing the responsibility to play an active role not only by recycling, but by closing the loop. We are honoured to partner in this initiative and lend our expertise to make a difference for the future,” added Kris Barber, DGrade’s Founder and CEO.

The 13th Mubadala World Tennis Championship will see top-class action on and off court with six of the world’s best male tennis players and two of the best in the women’s game, in a series of elimination matches.

Off court, the Tennis Village will feature a range of fun events and interactions including star player clinics, Q&As with the leading players, sponsors’ activations, F&B experiences, children’s activities, and more.

Tickets, starting from AED100 ($27.2) for adults and AED50 for children, are available from and Virgin Megastores across the UAE. In line with current protocols, measures will be in place within the stadium and throughout the Tennis Village to ensure the health and safety of fans, players and officials.

Additionally, in line with the latest government guidelines the Championship will welcome fans and spectators with green status on the Al Hosn app and a negative PCR test result with 96-hour validity across three days of exciting tennis action, in a safe and secure environment.

Premier Hospitality tickets are available, offering fans a premium F&B menu and courtside seating providing prime viewing. – TradeArabia News Service


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