City Centre Bahrain launches '30 Days of Smiles' campaign
MANAMA, April 5, 2022
City Centre Bahrain, the premier shopping, entertainment and lifestyle destination in the kingdom, has launched its Ramadan campaign under the theme of “30 Days of Smiles” with the aim of connecting with the community in Bahrain and building a movement of spreading smiles.
As part of the campaign, City Centre Bahrain is working with key local influencers to challenge them and their followers to put a smile on someone’s face with a kind act and post it on social media.
In addition, mall visitors will be able to participate in the challenge by heading to the Smile Machine in the Central Galleria that invites visitors to take part in the movement.
City Centre Bahrain has partnered with Ayadi Relief, a society led by young Bahrainis that serve the community to launch the Ramadan campaign, #You_Can, aspiring to change the lives of Bahraini families by raising funds to support individuals, educational institutions, children of determination, and more.
A display is located in the Central Galleria that will accept cashless donations through scanning a QR code.
Under the theme of 'What makes you smile', City Centre Bahrain has organised an art competition with local schools in the kingdom.
The competition brings together schools, parents and the local community through an exhibition that engages with elementary school children to creatively express what brings them joy during the holy month.
Duaij Al Rumaihi, City Centre Bahrain Mall Director, said: "We are very grateful to be working with the local community to encourage acts of kindness during the holy month of Ramadan."
"We are constantly looking for ways to positively impact the community, specifically to support vulnerable members of society and to be as inclusive as possible. As part of this campaign, we would like to create a positive chain throughout the Kingdom to encourage others to be kind, do a good deed, and spread smiles to their loved ones.-TradeArabia News Service
