Thursday 7 December 2023

Thailand Privilege Card undergoes rebranding

‘Thailand Privilege Card’ marks 20th year with revamp

Bangkok, September 1, 2023

In its 20th year, Thailand Privilege Card (TPC) has undergone a rebranding with the vision of establishing itself as a global leader in offering premium privileges to prominent individuals seeking long-term residency in Thailand.

TPC, the operator of the Thailand Elite Card Project overseen by the Tourism Authority of Thailand (TAT), has phased out the previous eight membership card options, making way for the new "Thailand Privilege Card" product, which is now available in four distinct packages.

Marking a shift from the 'Thailand Elite Card' to the 'Thailand Privilege Card,' this transformation offers comprehensive benefits of airport privileges, enriched travel experiences, leisure, accommodations, activities, business investment opportunities, and more.

This multifaceted rebranding effort involves key changes, such as contemporary logo design and new staff uniforms. Guided by the company's brand DNA, 'GRACE,' the company aims to elevate Thai product and service quality, generate revenue for the nation's economy, and reinforce the image of a global organizational leader.

Based on the "Freedom of Choices" philosophy, the packages embrace amplified privileges customised to a variety of global lifestyles. With an emphasis on pivotal markets, namely China, Japan, the United States, the United Kingdom, Russia, and European Union nations, TPC has an ambitious projection of contributing over 10 billion Baht to the nation.

The new benefits of the Thailand Privilege Card, following the concept of 'More Choices More Freedom,' each membership category will accrue Privilege Points, enabling the redemption of exclusive privileges and extraordinary experiences. The membership cards are categorised into four packages: Reserve, Diamond, Platinum, and Gold.

'More Choices More Freedom' introduces exclusive privileges to all cardholders' preferred lifestyle, delivering premium services throughout their stay in Thailand. These privileges encompass premium airport assistance services, exclusive lounge access at the airport on both arrival and departure, limousine transfers, and personal liaison services available in four languages: English, Korean, Mandarin, and Japanese, with the potential for additional languages in the future.

Manatase Annawat, President of Thailand Privilege Card Co. Ltd, stated: “We are the sole global Residency Campaign that offers Visa Privileges alongside Airport Services and Lifestyle Privileges, resulting in an accumulated income of over 50 billion baht over our 20-year journey, with a membership that exceeds 31,500 members. In the year 2023 alone, we achieved approximately 7,500 billion baht, witnessing a growth of more than 11,500 members, representing a remarkable 210% increase from the revenue of 2022.” – TradeArabia News Service


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