GCI to handle GBCORP campaign
Bahrain, October 9, 2007
Global Banking Corporation (GBCORP) has appointed GCI Middle East to handle its corporate communications in the Middle East and other GCI network offices globally.
GCI Middle East also handled the new Bahraini investment bank's launch recently.
GCI Bahrain and GCI London are currently preparing a public relations campaign for the bank's global début in November. Thorough planning has positioned GBCORP to emerge as an immediate leader in the world of Islamic banking, said a GCI official.
GCI Middle East and GBCORP communications director, Zain Al Shaker will work together in targeting media throughout Middle East and the across the globe to communicate the bank's full Islamic investment offerings.
The bank will offer a product range designed for governments, large companies, wealthy family groups, and high net worth individuals.
"We chose GCI Middle East for their strategic approach as well as their detailed knowledge of Islamic Banking, not only in the region but also in Europe. Over the past month, GCI delivered a highly effective launch announcement for us and we are confident they are the right network agency to manage GBCORP's communications needs as it grows," said CEO Mark Hanson.
The account team in Bahrain will be headed by newly appointed PR director Christine Warren, said GCI London CEO Mark Cater.
"We look forward to working with both GBCORP and our GCI team in Bahrain. Our previous work with GBCORP makes us confident that this piece of business will be a success for both GBCORP and GCI," Cater added.
Outstanding economic growth throughout the GCC offers GBCORP the opportunity to expand into the established markets in Europe, Asia and North Africa.
"We have enjoyed a strong relationship with GBCORP and look forward to building an even stronger relationship as the bank grows in the near future," said regional head of GCI Greg Wixted.- TradeArabia News Service