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Al Nassma launches camel milk chocolate

Dubai, October 22, 2008

Al Nassma Chocolate today launched the world’s first camel milk chocolate during a press conference in Dubai.

Al Nassma, a Dubai company, has been working for the last two years with a team of international experts to realise this unique Arabian product, said a statement.

“Al Nassma - the brand name of this extraordinary chocolate -- has been chosen with care. It has its roots in the Arabic language and depicts a seasonal breeze which brings respite to the people of the desert. In the same way this breeze indulges people in the desert, Al Nassma chocolates aims to indulge your senses,” said the statement.

“This is a historic moment, we at Al Nassma are very proud to present the world’s first camel milk chocolate, the most sensational and tempting form of camel milk,” said Dr Ali Ridha, chairman of the Board of Directors of Al Nassma Chocolate.

Camelicious is the sole supplier of camel milk to Al Nassma. 

Martin van Almsick, a chocolate aficionado and former manager of the famous Cologne chocolate museum, worked together with experts from Austria and Germany to create a chocolate which will seduce many chocolate connoisseurs, it said.

“Al nassma is a unique product that encapsulates the spirit of Arabia and Dubai. Our product development for this exclusive chocolate has been meticulous and we have chosen only the finest ingredients to make sure we develop a premium product,” said Van Almsick, general manager.

Plans are also under way to launch the product in Dubai’s leading malls. –TradeArabia News Service




Tags: Nassma | camel milk chocolate |

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