O2 Network, an independent communications network in the Middle East, has established its branding arm, O2 Branding.

Based in the company’s headquarters in Dubai, the new entity will be the fourth agency of the O2 Network, joining O2 Public Relations (O2PR), O2 interactive (O2i) and O2 Marketing Communications (O2MC).

O2 Branding will offer all inclusive branding services such as brand management, strategy design and development, and brand activation and revitalisation. The new agency will also offer clients advice on brand presentations, conduct company-wide branding workshops, and hold seminars on quantitative and qualitative research strategies.

O2 Branding grew out of the understanding that brands are organic in nature; an insight that is reflected in their mission to create ‘Living Brands’. The agency recognises that brands look, speak, and behave according to their surroundings. In order to ensure an integrated brand culture, O2 Branding will draw upon the expertise of the entire O2 Network, including interactive, PR, and advertising agencies, to offer clients integrated communication solutions.

According to various global marketing studies, most multi-national companies today are looking for agencies that offer these complete marketing and communication services rather than agencies that specialise in one particular domain.

“To create living brands, we align brand strategies to consumer touchpoints. O2 is unique in its communications approach because of its fundamental understanding that people interact with brands and experience them through multiple channels, which translate to the practices of marketing, public relations, and interactive digital media, all of which contribute to shaping certain characteristics of a brand. This approach ensures a comprehensive platform for the creation of an attuned brand culture,” said Mohammed Johmani, O2 Network’s managing director, on the ‘Living Brand’ approach.

The launch comes just six months after O2 Network announced the opening of two new offices in Saudi Arabia, bringing the network’s total operations across five countries and seven cities.

O2 Branding has offered its services to elite government, public and private sector clients throughout the region, including local government entities such as the UAE Foreign Investment Office and the Abu Dhabi Emiratisation Council.

“O2 Branding will help regional Arabic brands solidify their presence on the international scene, capitalising on market trends and overcoming challenges posed by market fluctuations,” added Johmani.-TradeArabia News Service