RAK Prop inks home interiors deal
Ras Al Khaimah, October 15, 2011
RAK Properties, a leading property developer in Ras Al Khaimah, said it has partnered with Germany's Hulsta Furniture to create innovative home interiors for its customers in Mina Al Arab resort.
Stretched across a 900-meter private beach and covering an area of 3.25 million sq m, Mina Al Arab is ideally situated on Ras Al Khaimah’s coastline.
With panoramic views of pristine beaches, the development provides world class living environment suitable for a healthy lifestyle with 2.2 km jogging tracks, 250 sq. m. swimming pool, tennis courts, children’s play area and ample open area to feel nature’s freshness. The community development has 60 per cent open and landscape areas.
As part of the agreement, Hülsta will design the interiors and furniture of a show villa in Mina Al Arab for demonstration purposes.
Ludwig Hüls, CEO, owner and grandson of the founder, Hülsta said: “We share with Rak Properties similar leadership position and same values when it comes to serving our customers and enhancing their ROI.”
Rashed Sultan Al Khatri, director of Marketing & Sales, RAK Properties, said: "This partnership with Hülsta will yield good dividends to the customers of Mina Al Arab by having large discounts and superior service from the German company which is renowned globally for its high quality products."
"Hülsta has set the global benchmark for the highest quality furniture and we are glad to work with them.”
Furncon, sister company of Hülsta and InvestiQ manage interests of Hülsta in Ras Al Khaimah, whereas Furncon has been created to pool the strength of all Hülsta brands and InvestiQ, is the sole representative of Hülsta for all project and contracting activities in this region.
Just a month ago, RAK Properties began the handover of 214 beachfront villas in Mina Al Arab to their owners. This deal will benefit both future and existing customers of Mina Al Arab.
Andreas Venhoff, technical management, furncon said, "Hüls Group’s more than 4.000 employees produce high quality furniture in 20 factories in Germany for the entire world."
"Hülsta’s creations are launched in the market only after being subjected to rigorous tests. We will help Mina Al Arab customers to create their very own inspiring new designs for their homes," he noted.
RAK Properties and Hülsta will be organising a joint event at which consulting activities will be offered on complementary basis by Hülsta/furncon.
Moreover, interior layout plans will be provided as a free advice in future events to be organised by both companies in Ras Al Khaimah.
Hinrich Missfeldt, general manager, InvestiQ said: "Hülsta’s brands are created for customers who know what life is all about and who value high quality. Our extensive choice of 60 furniture ranges with finishes stretching from high glossy lacquer to solid wood provide endless design ideas."
"We offer design solutions for young and flexible customers, reflecting the spontaneous attitude towards modern life," he added.-TradeArabia News Service