Philips to organise ‘Illuminesca’ event
Dubai, March 11, 2012
Royal Philips Electronics will organise its first ‘Illuminesca’ event in Dubai on March 14 at Dubai Festival City’s Intercontinental Hotel, inviting stakeholders to experience live demos of what light can do for hotels, retail stores and supermarkets.
Illuminesca will showcase Philips’ latest retail and hospitality LED lighting innovations in the form of eight different mini demonstrations, highlighting how light can create a unique shopping experience or a memorable stay in a hotel, while simultaneously reducing carbon emission, saving energy and lowering operational costs.
The event is part of a successful ongoing road show that previously took place in Germany, The Netherlands, Sweden, Portugal and other parts of Europe, and now is in Dubai for the first time in the Middle East.
“It is very important to make a hotel stand out and give guests the right ambience so they come back, as well as recommend it to other people. When guests first enter a hotel they briefly look around. Good lighting helps make their first impression positive, focusing their attention on the reception desk and interesting objects around the hotel’s entrance to make them feel welcomed, comfortable and relaxed,” said Paolo Cervini, general manager, Philips Lighting Middle East & Turkey.
“With 24/7 operations, the hospitality industry is a sector with significant potential to make large energy savings, and lighting is one of the most impactful ways to do this. Currently, 42 per cent of energy usage comes from lighting, of which 70 per cent is inefficient. Solutions showcased during the event, like Philips’ LuxSpace, will demonstrate how high and effective the quality of light is, while still being able to conserve energy,” he said.
“Even shopping today has become an experience,” Paolo added. “People go shopping for different reasons, and might be driven by a different motivation each time they go. The setting in which they shop in should reflect this”.
Philips said its LED solutions, like StyliD and PureDetail, are uniquely suited for both food and fashion retail outlets.
The lights provide a wide range of effects that contribute to the total shopping experience, and allow store owners to set the right scene for every occasion.
The right type of lighting can highlight a product, enhance the merchandise, create drama and interest, while also reflecting mood, helping create the perfect environment for the shopping experience, the statement said. – TradeArabia News Service