Sunday 28 November 2021

Egypt's Arab French Dairy to ramp up GCC exports

DUBAI, February 25, 2017

Arab French Company for Dairy and Cheese Products (AFDPL), a leading Egyptian dairy products manufacturer is set to introduce several new food products at the Gulfood exhibition in Dubai, UAE.

The new product, aptly called ‘Cheeze to Squeeze’, is available via Milkana distribution partners across the Middle East and North Africa. It is a new addition to the popular Milkana brand, creating a new category of cheese snacks.

A specialist in premium cheese products and a subsidiary of Savencia Fromage & Dairy, AFDPL said it will be using the event to ramp up exports to the GCC and beyond.

“We are proud to introduce our new Cheeze to Squeeze product line to distributors and partners at Gulfood 2017, which opens up a whole new snacking offer,” remarked Ahmed Refaat, the marketing director.

“Our core cheese brand, Milkana, is popular throughout the region and the new convenient, single serve portion Cheeze to Squeeze product, opens up a wide range of new consumer and trade opportunities for our distributors.”

The French group Savencia Fromage & Dairy, the European leader in cheese and dairy product, invested in the development of the new ‘Cheeze to Squeeze’ product. The new stick for Milkana’s cheese, makes it more convenient for consumers who want to enjoy a healthy snack either at home or on the go.

The new Milkana ‘Cheeze to Squeeze’ single-serve format is also a cheese product ideal for convenience stores, hotels, and restaurants (Horeca) sector.

Arab French Dairy has been a regular participant at Gulfood to support its presence in the GCC: a dairy market that is growing at a rate of eight per cent per annum (according to Research & Markets).

The company exports its products across the Middle East, Africa and South East Asia and continues to enter new dairy markets as the distribution channels develop and barriers to dairy distribution continue to come down.

“Despite economic turmoil, we’ve seen strong growth in demand for our Milkana brand and Gullfood provides us with an ideal venue to meet our growing network of distribution partners from across the Middle East, Africa and South Asia,” remarked Medhat Azer, the general manager of AFDPL.
“In addition to solid growth, we have also seen an increased interest in our dairy products from foreign distributors after free floating Egyptian pound exchange rates, helping to make our pricing more competitive in export markets. For this reason, we’re planning to meet potential new distribution partners from several new markets at the exhibition,” he added.-TradeArabia News Service

Tags: Egypt | GCC | Exports |

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