Tuesday 3 October 2023

Betty Crocker celebrates Saudi National Day with a record

RIYADH, September 23, 2018

Betty Crocker, a leading brand of dessert mixes from General Mills, created a new Guinness World Records for baking the largest mug cake mosaic as part of the celebrations marking Saudi Arabia's 88th National Day.
The record was achieved in collaboration with Panda Retail Company, a leading grocery retailer in the region.
The largest mug cake mosaic was unveiled yesterday at Al Andalus Mall in Jeddah, measuring 112 sq m with approximately 19,600 Betty Crocker mug cakes.  It took 30 bakers almost 8 hours to create the marvellous cake and decorate it by 1900 Betty Crocker cake frosting tubs that represented the Saudi 88th National Day design on top of it before Guinness World Records adjudicator, Ahmed Jamal Jaber, officially confirmed it as the largest mug cake mosaic ever.
"We are proud to be able to garner a Guinness World Records title for the second year consecutively, and we would like to congratulate the Custodian of the Two Holy Mosques His Majesty King Salman and His Royal Highness Crown Prince Mohammed Bin Salman and all the people of Saudi Arabia on their 88th National Day.  The idea of baking the largest mug cake mosaic marks our appreciation and admiration to the remarkable achievements of the Saudi nation as we are strongly committed to support the dreams and ambitions of the Saudi youth," said Ali Shaikh, commercial director, General Mills in the Middle East.
To conform with Guinness World Records guidelines, the largest mug cake mosaic had to meet specific requirements set by the organisation. The mosaic had to measure 112 sq m or above in order to break the Guinness World Records title. The event was attended by General Mills and Panda executives, as well as by Guinness World Records officials.
After the record was confirmed, the cake was distributed to visitors at Al Andalus Mall and also was delivered to a non-profit organization "Saudi Food Bank" to spread joy and create some festivity for all.
Betty Crocker prides itself in redefining simplicity and ease of baking world renowned desserts. The brand that makes baking easy and quick for everyone in effortlessly simple steps, launched recently a highly innovative mug cake.  Available in three indulging flavours - chocolate, blueberry and brownie - Betty Crocker Mug treats satiate diverse palates and require only one minute to be microwaved at the comfort of one's home.
Betty Crocker succeeded last year to set a Guinness World Records title for baking the largest marble cake ever, which measured 16 sq m and weighed 733 kilos, with approximately 15,000 Betty Crocker marble cake mixes. - TradeArabia News Service

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