Thursday 30 November 2023

The London Project announces New Year’s Eve hotel NFT

DUBAI, December 13, 2021

The London Project on Bluewaters Island in Dubai is pushing boundaries in the F&B world, as it announced the world’s first New Year’s Eve NFT (non-fungible token) in partnership with Cifris, a blockchain technology start-up that enables people to use NFTs for physical and tangible goods. 
Going live on December 16 at 12pm for a limited time release period, The London Project’s New Year’s Eve NFT will be available for purchase through, using a metamask wallet.
Priced at AED50,000 ($13613) to mark and celebrate the UAE’s Jubilee year, the NFT will grant four people terrace access to the ‘White & Gold’ NYE party on December 31, where fine fare and beverages will be served alongside live performances by Jermain Jackman and a display of fireworks along Dubai’s skyline. 
Owner of the NFT will also receive VIP access to a private cabin on New Year’s Eve, where they will take a ride on Ain Dubai with their guests. The NFT holder will be provided with luxury transportation to and from the venue, a framed version of the NFT as a takeaway to celebrate its debut, plus more surprises on the night.  
The London Project co-founder and CEO Stephen Valentino said: “We’re thrilled to be launching the first-ever restaurant New Year’s Eve NFT in partnership with Cifris. As the digital space develops, it seems fitting to be transitioning into 2022 using the new world’s way of making transactions, and it’s exciting to be one of the first restaurants in Dubai using NFTs in such a way.” 
Cifris co-founder Abyan Sheikh Fasciolo said: “NFT was the most searched word of 2021 and this is only the start. 2022 will be the year we begin to see the application of NFTs into things we know, and we’re excited to be partnering with The London Project to launch a first-of-its-kind NFT sale.”  
The owner of the NFT and three guests will begin celebrations to ring in 2022 from 8.30 p.m. on The London Project’s terrace. The party continues from 12.30 a.m. – 3 a.m. with an a la carte offering. Live entertainment will be provided by Jermain Jackman, winner of hit TV show The Voice, DJ Rootical Deep and a live saxophonist.-TradeArabia News Service


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