UAE-based Hotpack, a global leader in disposable food packaging products, has inaugurated a new showroom in Salalah, the company’s second in Oman and the 44th in the Middle East.

The inauguration was attended by Shura Council member Sheikh Ahmed bin Saeed bin Hassan Sabanot. Hotpack Group General Manager and Executive Director, PB Zainuddin, Deputy General Manager Mujeeb, Country Manager Ratheesh V Pillai, as well as Sahad and Bismil Rahman of Salalah Branch were also present.

Commenting on the launch of the new showroom, Group Executive Director of Hotpack Global  Zainudeen Beeravunni said: “This showroom marks a significant expansion of our operations in the Oman market. We expect that with this showroom, we will increase our market share in Oman and the greater GCC region. Not only will the showroom establish a stranger foothold in the country, but it will also help meet the ever-increasing demand for our range of products, contributing to a higher turnover for us in the coming years.”

“So far, the majority of our manufacturing was based in the UAE. With the new showrooms, as well as a factory located in Sohar, we want to expand our operations in the Middle East. This will enable us to reduce shipment costs, achieve faster fulfilment times for local distributors and increase our volume capability,” he added.

The showroom has begun operations near Al Mashoor on Al Salam Street and boasts and extensive collection of Hotpack’s most innovative packaging products..

According to Ratheesh V Pillai, Country Manager, Hotpack Oman, the company’s aggressive expansion plan for Oman includes the launch of other branches in the country in the future.

“Following the launch of the new Salalah showroom, we will soon be launching two new showrooms in Ruwi and Barka in Muscat. We are aiming to use this opportunity to strengthen our position in the Oman market and establish Hotpack as the premier food packaging brand in Oman and the Middle East. The factory in Sohar is also a work in progress and will be completed soon,” he said.

Hotpack has also announced plans to expand their manufacturing and retail operations to other markets in the Middle East as a part of its Mena expansion focus.  – TradeArabia News Service