Saturday 24 September 2022

Kei Fujita

Lexus Design Award 2023 calls for entries

AMMAN, August 8, 2022

Lexus International has recently announced the call for entries for Lexus Design Award 2023, an international design competition dedicated to empowering and encouraging the next generation of creators.
Inaugurated in 2013, the award has given up-and-coming talents and innovators a global platform for exposure and discovery, catapulting careers. The deadline for submitting award applications is October 16, 2022.
As the award continues to evolve, Lexus aims to enrich its platform for next-generation design talents by more broadly focusing on the creative growth of the individual. 
Four winners
To achieve this goal, the award embraces a new, streamlined form, whereby four winners will be chosen and each of their stories will be explored in depth, while also fostering rich dialogue amongst them and the industry luminaries who serve as members of the jury. 
Mentorship remains core to the award, with winners mentored by leading lights within the design world.
Lexus seeks innovative ideas that contribute to a thriving and prosperous future for all through the power of design and technology. 
Creative concept
Applicants will explain how their creative concept puts into practice the Lexus brand’s three key principles: Anticipate, Innovate and Captivate. 
The design must anticipate global challenges to societies, envision inventive ways to reach a sustainable future and seamlessly enhance the happiness of all. 
Lexus looks for engaging, insightful and original designs that honor both form and function, while offering actionable solutions to hasten the arrival of a brighter future for humanity in various scenarios and situations.
Next generation
Kei Fujita, Chief Representative, Toyota Motor Corporation, said: “We are extremely excited to launch the eleventh edition of the Lexus Design Award. We aim - through this international competition held this year under the theme ‘Design for a Better Tomorrow’ - to support the next generation of designers and creators. The Lexus Design Award offers them a platform to explore their creativity, develop their unique design concepts through expert guidance and mentorship and showcase their innovations to the world.” 
Fujita added: “We look forward to revealing this year’s winners and seeing what they will present. I want to thank everyone involved in the Lexus Design Award for contributing to this valuable platform, as well as our loyal customers, whose continuous support inspires us all to reach beyond the conventional and create amazing experiences.” 
A judging committee of internationally recognised design experts will select four winners from among the entries based on the judging criteria. 
Pioneering creators
Winners will be mentored by pioneering creators in diverse design disciplines and each winner will be allocated a research and development budget of up to JPY3 million (over $22,500) as a design grant to cover not only prototype construction, but also other relevant expenses involved in refining their concept and design and supporting their creative development. 
In the spring of 2023, the four winners will reveal their progress to the judges and mentors by presenting their finished work for review.
After unveiling their work, the award winners will be presented with the priceless opportunity to consult one-on-one with the judging panel. In addition to receiving feedback on their work, the winners will share their visions and receive guidance on the career paths and aspirational goals that would best further their future creative success.
Mentors and judging committee members will be announced this fall.-- TradeArabia News Service


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