Sharjah Museums Authority (SMA) provided a pivotal platform for global leaders in the travel industry to deliberate on the evolving dynamics of tourism and strategies for sustainable growth at the recently-held Berlin International Travel and Tourism Exhibition.

Held under the theme, ‘Pioneer the Transition in Travel & Tourism. Together.’, the authority showcased 16 museums as it highlighted the rich cultural tapestry and historical significance of Sharjah at the Berlin exhibition (March 5-7) at the Sharjah Pavilion, where 19 other government and private agencies from the emirate were present.

SMA displayed the emirate’s cultural richness, leisure opportunities, and economic vitality, reinforcing its status as a premier destination for living, tourism, and investment.

Aisha Rashid Deemas, Director General of Sharjah Museums Authority (SMA), highlighted the importance of participation in fostering international communication and knowledge exchange in tourism.

She emphasised the authority's dedication to showcasing Sharjah's unique cultural and tourism offerings and its remarkable achievements in preserving cultural heritage.

Rashid shared examples of how the museums reflect the identity of Sharjah, such as the significance of Al Naboodah House, a symbol of the heritage of Sharjah and the UAE, with its distinctive architecture blending influences from various cultures.

The house serves as a testament to the rich history and cultural fusion that defines Sharjah.

Sharjah's museums were lauded for the diverse range of topics they cover, encompassing Islamic arts and culture, archaeology, heritage, science, aquatic life, and the history of both Sharjah and the UAE.

Rashid pointed out key cultural museum landmarks within the emirate, such as Al Mahatta Museum, Sharjah Fort (Al Hisn), Khor Fakkan Fort, Sharjah Archaeology Museum, and Sharjah Calligraphy Museum, each contributing to the narrative of Sharjah's vibrant history. – TradeArabia News Service