Jaco wins two Gold Mercedes Star Awards
Jeddah, November 26, 2008
Juffali Automotive Co (Jaco), the exclusive distributor and dealer for Mercedes-Benz passenger cars in Saudi Arabia, has won two Gold Mercedes-Benz Star Awards for marketing.
One is for building an exclusive C-Class showroom on Tahlia Street in Jeddah and the other for its entire C-Class launch campaign, said an official spokesman.
The annual global 'Star Awards' acknowledge outstanding marketing communication achievements at the different Mercedes-Benz markets around the world, on the basis of "brand fit", "creativity", "execution", "corporate design" and "results".
The award aims to encourage forms of communication which are both creative and consistent with corporate strategies.
"This award is testimony to the level of thinking that we went into the C-Class launch," said general manager of Juffali Automotive Co Safi Kobaissi.
"Jaco built a separate temporary showroom just for the C-Class and we built it right where the target market wouldn't miss it - on Tahliah Street in Jeddah."
From design to construction and approvals from local authorities, the temporary showroom was completed in only 33 days, just in time for the worldwide launch. Lasting six months, the showroom became the in-place on the Tahliah Street, Jeddahs' premium upmarket shopping area.
"At the end of the day, it's impossible to predict whether you are going to see a return in your investment when you do such a big event," said Kubaisi.
Not only did the C-Class showroom create credible top-of-mind awareness on the new model, it actually translated the impression into sales - the new C-Class was sold out in the first few months.
Total C-Class sales increased by 30 per cent in 2007 and a further 45 per cent in 2008. – TradeArabia News Service
More Motoring Stories
- New Peugeot showroom opened in Qatar
- Chesterton enters automobile appraisals
- Mercedes' Rosberg wins Australian GP
- 2014 Range Rover Hybrid launched in Jordan
- 303 deaths linked to recalled GM cars: Watchdog
- Rising luxury car sales drives tuning industry
- Global debut for Audi RS 5 model
- New taxi laws to curb accidents in Abu Dhabi
- Traffic chaos fear in Bahrain
- Toyota remains ‘world’s most valuable car brand’
- Yas Marina Circuit appoints new CEO
- Mercedes-Benz event shows off SUV range
- Qatar Rail backs Gulf Traffic Week
- Citibank in Bahrain F1 tickets offer
- New Renault Safrane arrives in Saudi
- Bentley announces key regional postings
- Jordan dealer launches Jaguar promotion
- New Maserati Ghibli launched in Bahrain
- BMW unveils mobile site, iDrive in Arabic
- Toyota holds body and paint contest in Bahrain
- 330 tonnes of specialist racing cargo for Bahrain
- Automatic licence holders 'can't drive manual cars in Qatar'
- Jaguar Land Rover wins advertising award
- Rolls-Royce to buy key Daimler stake
- Nissan develops ‘smart rearview mirror’
- Dubai Taxi to offer Wi-Fi Internet in cabs
- Infiniti unveils new engine for Q50 Eau Rouge
- Bentley to debut Continental GT Speed at Geneva
- 17 die on Saudi roads daily
- Gargash to build showrooms for China automaker