BMW picks Oman for 7 Series ME training
Muscat, December 1, 2008
BMW Group Middle East along with Al Jenaibi International Automobiles, the exclusive importer for BMW in Oman, hosted an intensive three-day training course which was attended by 191 BMW Group representatives and importers from the region.
Oman was selected to host the training as it is renowned for its scenic landscape and dramatic mountain roads, providing the ideal environment for testing and learning about the new 7 Series.
Professional BMW trainers from Germany and the UK conducted the training, which included theoretical, driving and competitor sessions, and focused on the new technology, EfficientDynamics and design features for the 7 Series.
The driving sessions were conducted on the scenic mountain roads of Oman, offering participants the opportunity to experience the latest BMW technology such as the Lane Change Warning system, Lane Departure Warning, iBrake, Active Steering, Night Vision, Head up Display, iDrive and entertainment functions.
BMW team members from sales, after-sales, parts and accessories, marketing and PR executives from 11 Middle East markets attended the sessions to familiarise themselves with the new design and technology features.
The new 7 Series model enters the Middle East market with two brand new engine variants – the inline six cylinder 740Li and V8 750Li – both with twin-turbo technology and direct fuel injection.
Two Middle Eastern designers took the lead on the new exterior and interior design. Lebanese designer Karim Habib was responsible for the exterior and Iranian designer Nader Faghihzadeh the interior.-TradeArabia News Service
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