New models from Chevrolet, Cadillac, Hummer and GMC will spearhead General Motors’ latest product offensive, marking the arrival of the new 2009 model year line-up.

Alongside a raft of major product enhancements and upgrades across the range of carlines, the new line-up presents a number of new model highlights.

Chevrolet is launching the Traverse, an expressively styled and well-equipped family crossover that introduces the brand into the growing crossover sector for the first time, as well as the funky new Aveo5 small car.  The Sierra Denali luxury pick-up makes its first appearance for GMC.

Arriving in the region before the end of the year, Cadillac is launching its flagship car in the large luxury SUV category, the Escalade Platinum, as well as the fastest production V8 sedan, the CTS-V. 

Hummer is set to reveal its second entry in the luxury pick-up segment with the new H3T. 

Customers can also look forward to a number of other new models that are just round the corner: Chevrolet’s Cruze and Malibu are set to go on sale early next year, just before the highly anticipated sports coupe, the Camaro, said a statement.

“The new 2009 model year line-up provides customers with an unbeatable choice of great value cars,” stated Geoff Thomas, vice chairman of the General Motors Middle East Franchise Board and general manager of National Motor Company, GM dealer in Bahrain.

“At a difficult time for car buyers and manufacturers across the world, General Motors is delighted to have this exciting new line-up of cars available for Middle East customers, on time and as planned,” added Fadi Ghosn, marketing director, General Motors - Middle East Operations.
  
GM’s extensive new 2009 model year range will be on display at the 2008 Abu Dhabi International Motor Show to be held from December 17 to 21.-TradeArabia News Service