$27m Audi showroom set for Nov launch
Dubai, April 15, 2012
Al Nabooda Automobiles, the authorised dealer in Dubai and Northern Emirates for Audi, Porsche and Volkswagen, is on track to open its Dh100 million ($27.2 million) Audi showroom in Dubai this November.
So far over 355,000 man hours have been spent on what will be the biggest Audi terminal worldwide in terms of new cars on display, a statement said.
The official opening of the state-of-the-art showroom, located between the second and third interchange on Dubai’s Sheikh Zayed Road, is expected three months ahead of schedule with a 300 strong team working double shifts.
Following record sales figures in recent months, the German car manufacturer is now increasing capacities in a bid to become the number one premium brand in the UAE and Middle East market.
Upon completion, the vast showroom will cover 94,000 sq ft on three levels and offer display space for up to 57 cars.
It is the first multi-floor car showroom in Dubai using an extensive array of lifts to move display vehicles to the second and third floors. The showroom will offer valet parking service, an escalator and a panoramic lift, as well as state-of-the-art multimedia technology, including a power wall dedicated to virtual vehicle customization.
K Rajaram, CEO of Al Nabooda Automobiles, said: “Audi’s growth has been exceptional over the last years – in terms of volume and products. This investment will enable us to accommodate the increasing momentum and is a clear signal of our intent in the region. We are looking forward to the official opening in November and drawing international attention to Dubai.”
“The new Audi terminal is already three levels high and we encourage everyone passing by on Sheikh Zayed Road to watch the progress. The new showroom will feature a range of excellent facilities and demonstrates our commitment to providing exceptional levels of service for our customers in line with our strategy of customer delight,” said Audi Middle East’s managing director Jeff Mannering.
“The Audi terminal in Dubai will be the most visible sign of the Audi brand offensive and our comprehensive and future-orientated line of products.”
Al Nabooda Automobiles has also announced the opening of new facilities in Fujairah in 2012, and Sharjah in 2013, totaling the investment for Audi to approximately Dh200 million across the three showrooms. – TradeArabia News Service